Question:You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness?
- Remove supers so they don’t compete with the audio.
- Lower the brightness to optimize for mobile device viewing.
- Increase the pace and tighten the framing.
- Add closed captions since most viewers will watch with sound off.
The correct answer is:Increase the pace and tighten the framing.
Explanation:To boost the performance of a video ad created a few months ago, the best post-production edits are to increase the pace and tighten the framing.
Increasing the pace keeps the ad dynamic and engaging, holding the viewer’s attention and preventing them from losing interest. Tightening the framing removes unnecessary or distracting background elements, keeping the focus on the key message, product, or brand.
These changes make the ad more effective for short attention spans and mobile viewing, where people scroll quickly and have limited time to watch. Compared to minor tweaks like adding captions or adjusting brightness, increasing pace and tightening framing have a direct impact on engagement, brand recall, and conversion rates.
By making these edits, advertisers can capture attention faster, communicate the message clearly, and maximize the ad’s effectiveness in driving views, clicks, and sales