Question:You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?
- You should use masthead ads.
- You should use in-feed video ads.
- You should use non-skippable in-stream ads.
- You should use bumper ads.
The correct answer is:You should use bumper ads.
Explanation:To remarket to audiences who watched a successful 30-second awareness campaign, the ideal approach is to use shorter, memorable, and engaging video ads.
A 6-second bumper ad is highly effective—it’s brief enough to prevent audience fatigue yet long enough to deliver a clear, impactful message. These short ads work well as reminders, reinforcing the key points from the original longer ad.
Another option is to create a series of short social media ads, each focusing on a different highlight or benefit from the original message. This keeps the content fresh, maintains engagement, and strengthens brand recall while driving viewers toward the desired action.