Question: You want to be able to try out multiple combinations of headlines and descriptions in order to optimize your results. Your marketing department suggests that you use responsive search ads.
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
- More relevance
- Greater flexibility
- Longer funnels
- Lower eCTR
- Less click-fraud
The correct answer is: More relevance, Greater flexibilit
Explanation: Responsive Search Ads (RSAs) offer two big benefits: more relevance and greater flexibility.
With RSAs, advertisers can enter multiple headlines and descriptions. Then, Google’s machine learning automatically tests different combinations to find out which ones perform best for different search queries and user intent. This means your ads can be more relevant to what people are actually searching for, which helps increase clicks, engagement, and conversions.
Responsive ads also give you more flexibility. You can try different messages, offers, and keywords without creating multiple ads. Over time, Google optimizes your ad performance by showing the best-performing combinations, helping you get better results.
This makes RSAs a smart choice for improving ad relevance, reaching the right audience, and keeping your messaging effective and up to date with your marketing goals.