Question:You want to reach cooking enthusiasts with your Google video campaign. What audience solution should you use?
- Life Events
- Demographics and Detailed Demographics
- Custom Audiences
- Affinity Audience
The correct answer is:Affinity Audience
Explanation:Affinity Audiences group users based on their long-term interests and online behaviors, making them perfect for targeting cooking enthusiasts. Google builds these audiences by analyzing data such as search history, browsing activity, app usage, and interactions with cooking-related content.
By choosing Affinity Audiences, advertisers can reach people who are genuinely passionate about cooking and more likely to engage with relevant video ads. This increases campaign relevance and improves the chances of driving website visits, video engagements, and conversions.
This targeting solution also removes the need for manual segmentation, making it easier to connect with the right audience while boosting the efficiency and effectiveness of Google Video campaigns aimed at cooking enthusiasts.