Question:You want to reach male users who are 35 to 44 years old with your Google video campaign. What audience solution should you use?
- Custom Audiences
- Life Events
- Affinity Audiences
- Demographics and Detailed Demographics
The correct answer is:Demographics and Detailed Demographics
Explanation:Demographics and Detailed Demographics targeting allow advertisers to reach their audience based on specific attributes such as age, gender, parental status, marital status, education level, and more.
In this scenario—targeting male users aged 35–44—using demographic targeting ensures the campaign reaches the exact audience intended. This precision allows advertisers to create tailored messaging and relevant content that resonates with this group, increasing the chances of engagement and conversions.
By focusing on the most relevant audience segment, demographic targeting improves campaign efficiency, reduces wasted ad spend, and helps maximize return on investment (ROI). It ensures your ads are delivered to the people most likely to respond, making it a powerful strategy for achieving campaign objectives effectively.