Question: You want to reach people based on their interests using your Google video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?
- Infinite Taxonomy Audiences
- Affinity Audiences
- Life Events
- Custom Audiences
The correct answer is:Infinite Taxonomy Audiences
Explanation: The best audience targeting solution for reaching people based on their interests—without manually building or updating audiences—is Infinite Taxonomy Audiences.
This feature uses Google’s powerful machine learning to automatically group users by their interests, behaviors, and online activity across different platforms and content types. Unlike manually built audiences, which require constant updates, Infinite Taxonomy Audiences continuously refresh in real time, adapting to new data and user interactions.
By using this automated targeting, advertisers can save time, reduce management work, and still reach highly relevant, engaged audiences that match their campaign goals. This ensures ads are shown to the right people at the right time, improving engagement, conversions, and ROI.
Choosing Infinite Taxonomy Audiences is the smartest way to target interest-based audiences in a Google Video campaign, while streamlining optimization and segmentation through automation.