Question: You want to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand. What audience solution should you use?
- Life Events
- Custom Audiences
- Affinity Audiences
- In-Market Audiences
The correct answer is: In-Market Audiences
Explanation: To reach people ready to buy specific products or services soon, use In-Market Audience segments. These segments target consumers who are in the buying mindset, have shown purchase intent, and go beyond just those on your remarketing list.In-Market Audiences are perfect for performance advertisers aiming to get conversions from likely buyers who are close to making a purchase. They help you connect with customers further down the sales funnel and bring in new, incremental traffic to your site. By focusing on high-intent shoppers, In-Market Audiences can boost sales, drive conversions, and increase your ROI effectively.