Question: Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They’re a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand’s exposure and reach audiences interested in hiking and rock climbing across the web?
Select 2 Correct Responses
- Performance Max
- Discovery
- Video
- Search
The correct answers is: Performance Max and Discovery
Explanation: To increase brand exposure and reach outdoor enthusiasts interested in hiking and rock climbing, your client—who runs a gear manufacturing business—can benefit from using two powerful Google Ads campaign types: Performance Max and Discovery.
Performance Max campaigns are perfect for small or growing businesses. They use Google’s machine learning to automatically optimize bids, ad placements, and ad formats across multiple Google platforms, including Search, Display Network, YouTube, and Discover. This helps your client’s ads appear in more places where potential customers are browsing, ensuring maximum visibility and reach to relevant audiences.
On the other hand, Discovery campaigns are great for engaging users across high-traffic Google properties like YouTube’s Home and Watch Next feeds, Gmail’s Promotions and Social tabs, and the Discover feed in the Google app. This campaign type helps your client showcase their hiking gear and rock-climbing equipment to users actively exploring related content, boosting brand awareness and drawing in more interested customers.
By using both Performance Max and Discovery campaigns, your client can effectively increase online visibility, reach their target audience, and drive more traffic, leads, and sales ultimately helping grow their business in the outdoor gear market.