Question:You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?
- Keep audio to a minimum so viewers focus on the call-to-action (CTA).
- Include a generic call-to-action (CTA).
- Include a specific call-to-action (CTA).
- Provide multiple options for how viewers can take action
The correct answer is:Include a specific call-to-action (CTA).
Explanation: In a video ad campaign aimed at driving website actions, adding a clear and specific Call-to-Action (CTA) overlay can boost clicks to your site. This interactive element appears over the video ad, encouraging viewers to take action. When creating or editing your ad in a YouTube & Partners line item, you can add a CTA overlay by selecting “Call to action” and entering both a CTA and a headline. The CTA links directly to your landing page URL and appears beside the headline, with a maximum of 10 characters (including spaces). The headline promotes your product or service and serves as the main text next to the video ad, with a maximum of 15 characters (including spaces). Using a strong, engaging CTA and headline can significantly increase click-through rates and help achieve your campaign goals.