Question: You’re considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency?
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
Select 3 Correct Responses
- Sets the appropriate bid for each and every auction
- Saves time and marketing resources
- Sets manual bids for specific times of the day
- Minimum and maximum bid values are determined by the daily budget
- Integrates a large variety of signals to evaluate user intent
The correct answer is: Sets the appropriate bid for each and every auction
Saves time and marketing resources
Integrates a large variety of signals to evaluate user intent
Explanation: Automated bidding in Google Ads helps improve campaign performance by making the bidding process smarter and more efficient. First, it saves time and effort by automatically managing your bids, so you don’t have to manually adjust them all the time. This gives marketers more time to focus on other important tasks like creating ads, choosing the right audience, or planning campaign strategy.Second, Google’s automated bidding uses a wide range of signals—like device type, location, time of day, browser, and user behavior—to understand what the person searching is likely to do. By analyzing this data in real-time, Google can decide how much to bid to get the best results for your goals, like clicks, conversions, or sales.Third, automated bidding sets the best bid for each individual auction, based on your campaign goals and past performance. This means your ads are more likely to show to the right people at the right time, and you’re not overspending on low-value traffic.In short, automated bidding helps you reach the right audience, save time, and get more results from your budget by using smart, data-driven strategies to manage bids