Question: You’re creating a Google video campaign with ‘brand awareness and reach’ as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
- It’ll create as many impressions as possible in line with the target cost-per-acquisition.
- It’ll acquire as many clicks as possible according to the daily budget that’s been set.
- It’ll optimise bids to put the campaign’s message in front of as many relevant people as possible.
- It’ll analyze historical feedback and make adjustments to bids based on performance signals.
The correct answer is: It’ll optimise bids to put the campaign’s message in front of as many relevant people as possible
Explanation: When running a Google Video campaign with the goal of brand awareness and reach, using target cost-per-thousand impressions (tCPM) as the bidding strategy is highly effective. With tCPM bidding, Google optimizes your bids to show your ad to the largest number of relevant people, ensuring your brand message reaches a wide and targeted audience. This approach maximizes ad visibility, expands reach, and strengthens brand recognition by consistently exposing potential customers to your message. By focusing on tCPM, you can connect with more people who are likely to be interested in your brand or product, making it one of the most powerful strategies for boosting brand awareness, building recall, and driving campaign impact.