Question:You’re creating a storyboard for a video ad and you’re optimising for view completions. Which of the following is a way to hook and sustain attention?
- Use engaging pacing and tight framing.
- Set up scenes to be zoomed out so viewers can see all story elements.
- Build suspense with a slow pace to start.
- Keep visuals low-contrast to avoid overwhelming viewers
The correct answer is:Use engaging pacing and tight framing.
Explanation:When creating a storyboard for a video ad designed to maximize view completions, two key elements are essential: engaging pacing and tight framing.
Pacing is the rhythm or speed at which the story unfolds. Maintaining an engaging pace keeps the narrative smooth and interesting, encouraging viewers to stay until the end.
Tight framing means closely framing shots around the subject, removing distractions and focusing the viewer’s attention. This makes the visuals more impactful and strengthens viewer engagement.