Question:You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call to actions (CTAs) should you use in the ad
- Check us out
- Call now
- Book now
- Learn more
The correct answer is:Book now
Explanation:The most effective call-to-action (CTA) for a video ad promoting reservations on a tourism company’s website is “Book Now.” This direct and action-oriented CTA clearly tells viewers what to do next, creating urgency and guiding them to make a reservation immediately.
Unlike general CTAs such as “Check us out” or “Learn more,” which don’t convey urgency or a specific action, “Book Now” aligns perfectly with the campaign’s goal of driving online bookings. Similarly, “Call Now” may be less effective because it adds an extra step—contacting the company by phone—rather than enabling quick, direct online reservations.
By using “Book Now” in the ad, you streamline the path to conversion, encourage immediate action, and increase the likelihood of achieving your reservation and conversion goals