Question:You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?
- Start with your data segments, then expand to Customer Match.
- Start with your data segments, then expand to Affinity Audiences.
- Start with Customer Match, then expand to your data segments.
- Start with Customer Match, then expand to Affinity Audiences.
The correct answer is: Start with Customer Match, then expand to Affinity Audiences.
Explanation:Customer Match lets advertisers target ads to existing customers by matching their email addresses or other identifiers with Google’s data. This allows you to start with a lower-funnel audience—people who have already engaged with your brand or shown clear purchase intent.
Once you’ve successfully engaged this high-value audience, you can expand to Affinity Audiences. These are users who have shown a strong interest in specific topics, industries, or lifestyles, even if they haven’t interacted with your brand yet.
This strategy moves from retargeting warm leads to reaching new potential customers, helping you maximize reach, boost conversions, and maintain high ad relevance throughout the campaign