Question:You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?
- Location
- Lead form
- Sitelinks
- Product feed
The correct answer is:Product feed
Explanation:The correct answer is “Product feed.” Adding a product feed extension to your video action campaign is one of the easiest and most cost-effective ways to drive online sales.
A product feed lets you dynamically showcase products directly in your video ads, giving viewers instant access to your offers and encouraging them to buy now. These products can be personalized based on each viewer’s interests, browsing history, or shopping behavior, making it more likely they will convert.
This extension also simplifies the shopping journey by showing products right inside the ad, so users don’t need to leave YouTube or your ad to browse your inventory. Plus, you can feature multiple products in a single ad, improving campaign efficiency and potentially lowering advertising costs by driving more sales from one campaign.
By integrating a product feed extension, you can boost conversions, increase relevance, and make your video ads more engaging — all while keeping the process simple, streamlined, and budget-friendly.