Question: You’re walking a new client through the basics of Google Search ads.
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
- Queries, marketing goals, and Search ads
- AI, bid strategies, and creatives
- Targeting, ad formats, and bid strategies
- Queries, ad formats, and keywords
The correct answer is:Targeting, ad formats, and bid strategies
Explanation:When introducing the basics of Google Search ads to a new client, it’s important to explain the three key components that make a campaign successful: targeting, ad formats, and bid strategies.
Targeting helps the ads reach the right audience—people who are most likely to be interested in the product or service. This could include targeting by location, keywords, interests, or device type.Ad formats refer to the way the ads are shown, including the headlines, descriptions, and extensions (like links or call buttons). Good ad formats help grab attention and increase click-through rates (CTR).Bid strategies control how much you’re willing to pay for actions like clicks, conversions, or impressions. Smart bidding helps get the most out of the advertising budget and improves campaign performance.
Understanding these three basics helps clients optimize their ads, reach the right customers, and get better results from their Google Search campaigns.