Question: A metric recommended for measuring loyalty goals is:
- Video completions
- Add to cart
- Repeat purchases
The correct answer is: Repeat purchases
Explanation: The correct answer is Repeat Purchases, as this metric is a key indicator of customer loyalty, retention rate, and long-term brand engagement. It directly measures how often customers return to make additional purchases, reflecting customer satisfaction, brand trust, and purchase consistency. Tracking repeat purchases is essential for evaluating loyalty marketing strategies, customer lifecycle performance, and retention-driven growth. A higher repeat purchase rate signals strong brand affinity, effective customer experience, and successful post-purchase engagement tactics such as remarketing, email marketing, and personalized offers. From an SEO and performance marketing perspective, repeat purchases contribute to customer lifetime value (CLV), revenue growth, and conversion optimization, making it a critical KPI for sustainable business success. It also helps brands reduce customer acquisition costs (CAC) by maximizing value from existing customers. In comparison, metrics like video completions, click-through rates (CTR), or add-to-cart actions primarily reflect user engagement or purchase intent, but do not capture the depth of customer loyalty or ongoing brand relationships.
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